
I recently got to interview the band LOVE JONES, here is the full transcript from that interview:
Twanji Kalula: You’ve been around for nearly two years, but achieved most of your success very recently – in the last few months - and very quickly. What has that been like?
Miss Jones: It’s been really cool because it happened very quickly. Like, bands usually take a good five to ten years to get to where we’re at now. If you think about it in this country – it’s amazing. People are really clinging onto it and being so supporting. It’s very overwhelming, because I sit at home and then I go to a mall, with friends and people are like ‘oh you are the girl who like plays in that band’ – and my friends are like [pulls face].
Jason Jones: They do that to me too – they say “you’re that girl who plays in the band”! [Laughs]
Miss Jones: It was so crazy. I was walking through Game the other day doing some house shopping, getting cupboards and lights and stuff for my new place and this little black girl, she was probably about 8 years old, ran up to me and was like “it’s miss jones, it’s miss jones” and it was the weirdest thing I have ever seen in my life and she goes “mom, mom, mom” [Laughs]. I didn’t know what to do… put my dark glasses on…
TK: Your stuff is all over radio, what was it like hearing your song for the first time?
MJ: I can’t actually remember when the first time I ever heard, like, the Love Jones stuff on the radio. I think it might have been a Sunday night with the 5fm new music thing, when you know the songs coming out for the first time and you’ve got all your friends sitting around they radio. It’s cool, even now when I hear the son on the radio I’me like “were on the radio” and I turn it up. It’s really cool. Exciting. I don’t think it’s a feeling that will ever go away.
TK: and walking into a shop and seeing your CD for the first time – is that a moment as well?
MJ: Yeah, it’s cool. Yeah, it’s weird. Because you’re walking in to check if your album is actually in stock, “so do you have the Love Jones album?”, like undercover. [Laughs]
TK: You mentioned that distribution is a problem for local artists, what other challenges are you facing?
JJ: It’s a problem if you have to distribute the album on your own, as an independent artist, but if you can get some kind of assistance, whether it’s a label or a company it becomes easier. Otherwise, it’s pretty much that if you’re based in JHB it’ll be in JHB, if you’re based in Cape Town it will be in Cape Town.
MJ: I think the biggest problem that most artists face, besides distribution and albums and stuff is actually finances. It costs a lot of money to make a band happen in a professional capacity and you actually can’t do it without some sort of sponsor. Trying to sell yourself to people and be like “this is the product we have, we need your help, come alongside us” – it’s a very hard thing.
TK: You have been very active in promoting yourselves and you have toured so much recently, what was the KARMA/ Love Jones tour like?
MJ: It was a good time. I mean we played to a whole bunch of people we have never played to before. I think we won over a lot of new “fans” – if that’s the right word. It was a good tour. It was our first serious, like “on the road” tour. It was hard, long, lots of driving, lots of sleepless nights. Seeing what it’s really like on the road – it’s not all glamorous.
TK: You spent a while recording your album, what were the influences you drew on locally and internationally?
MJ: I think, in terms of song writing we’re a rock band. It’s rocky, we’re very pop influenced. I think the overall sound of the album… [pause] Love Jones is an extremely fun, energetic band - like onstage. It’s very hard to capture that on such a kind of clinical format like a CD. But, I think we did okay – it’s got a good glimpse of what Love Jones is. But obviously with your album your aim is to sell as many records as possible, so it needs to be radio friendly, it needs to be poppy – and I think we got that,
TK: You have this huge black fanbase that just keeps growing and growing, what do you think is your crossover appeal?
MJ: Um
Sam Alberts – manager: It definitely has become bigger
MJ: I’m not too sure what the crossover appeal is – it’s luck? We have just done a single with Mzambiya. It’s amazing, I mean I’m freaking out about it. I wrote the song – it’s amazing.
TK: What was that like – a collaboration like this is practically unheard of – I mean people are still getting over the Danny K and Mandoza thing.
MJ: It’s unlike anything I’ve ever heard. Mzambiya is such a humble guy. He’s sold like a zillion records, he’s 18 years old or 19 – whatever and he’s driving a convertible Merc and we’re like [pulls face] – I don’t even own a car man! This guy’s doing something right. So yeah, it was amazing, he’s super-humble, he was so exicted about collaborating with us. He just kept going… like he was so fascinated with the guitar and was like I’ve gotta learn how to play the guitar. He was just like I love you guys – this is amazing.
TK: How did the collaboration come about by the way?
[Pause for interaction with an approaching friend/fan]
[MJ asks for sip of SA’s blueberry milkshake from across the table]
MJ: I had it in mind with the song, the whole time, to do a collaboration. It’s got a very urban appeal lyrically. The whole kinda like bling bling, I wanna ride in your limousine, like Snoop Dogg and his bitches. [Laughs]
JJ: We did say his “posse”
MJ: You said posse! [Laughs] Um yeah, so Mzambiya is on the same record label as we are, so that is kind of the introduction and he heard the song and he loved it and he was just like game game game…
TK: You’re re-releasing the album on the 30th
MJ: That is correct
TK: What can we expect that’s different, why should we buy this album again?
MJ: Because, this time round, Love Jones has gone from Love Jone to this is Love Jones now. The four people who are in it, these are the people who are gonna stick out with Love Jones till the day that we’re really old and I can’t get out of my wheelchair anymore. The packaging of it is amazing as well. We have a new icon where it’s a heart, but it’s lips. So it’s very rock and roll, yet very bling. I think that’s where we click. There’s the whole masculine element of the Love Jones’s boys and then there’s the feminine element, so it’s trying to kinda brig it both in – I think we’ve done a good job.
TK: What’s it like being the only lady among these guys?
MJ: It’s great. I love it. It’s um, yeah – I don’t put myself aside, saying that I can’t do this because I’m a girl… You know, we have – the guys really respect me and I really respect them and we know when to give each other space. It’s nice and everyone’s got that great sense of humour. So we have a good time.
TK: I just have to ask about the Viper Room. The Viper room is one of those venues that we only hear about on E! Entertainment and The Fabulous Life of… what was it like being asked to play their relatively early in your career?
MJ: We’ve just been… I don’t think any South African band has ever been invited to play at the viper room. So, it’s like and honour, beyond honours, beyond honours. We’ve just been completely blown away.
SA: It was extremely overwhelming. It was like when we got the email, cause we asked for a possible performance with the artists that are playing for August – we’re going on tour to the States and they came back to us and it’s like, “do you wanna play? Yeah, we know it’s like three months earlier, but we don’t plan as far as August. Do you think you could play at the 30th? And I was like mmmm. It was actually quite frantic – it was like two and a half weeks before the show and stuff like that. We went through all this craziness, making arrangements. The heartbreaking thing and the complete let down is that the US consulate only told us last week Friday that the band on that side needs to put in a petition to ask for permission to invite us to go over and that whole process takes three weeks and it wouldn’t get done in time. I mean the show is next week Friday and we got the news on Friday. Right now I think where we’re at, it’s just like we were invited and we can say that ‘we were invited to play at the Viper Room. It’s a complete let down and umm, I didn’t know how to say it, when I had to call everyone and go guys, it ain’t gonna happen. It’s a stack of paper this thick [shows with hand] and all of it bombed out. They all went back to Durban and I was sitting in my house going, ‘life sucks’. Bout, to get the invite – like she said, it was an absolute honour. We are going back. We’ll get there. We’ll eventually play it.
TK: I heard that you [MJ] had a potential record deal in the US that you had to turn down, what are the challenges, do you think, for local artist who are trying to break the international market?
SA: Get a Visa! [Laughs]
MJ: Well obviously. You have to be objective to yourself and say, ‘well am I on a level where I can compete with these international acts?’ It’s a completely different level of playing. But at the same point you get to that and you believe that “yes, I actually have what it takes.” And then you can’t go anywhere without the higher authority’s permission. Unfortunately if they say nay then you’re stuffed.
SA: But in the last two weeks there’s been a lot of bands who tried to go to the states and had their visa declined. I do think that… I don’t think that the problem necessarily lies with the individual – in the sense that SJ doesn’t have this and this and this. They don’t give you the outline of what you need to do. Cause once you’ve done that and got enough money. There’s talks of a band who just went up there and paid 60 000 for a visa, do you know what I mean… and it’s a performing visa, which is what we need for this tour we’re doing. But no one really gives you the information and says if you wanna go over for this it’s this much. You get your general list of things. But I think that with there being so much attention on this Visa thing at the moment it’ll become a little bit easier, because everyone is aware of it. They know that certain things need to happen.
[Interview pauses for thumb war between MJ and JJ.MJ beats JJ]
JJ: You better erase that [points to Dictaphone and laughs]
TK: You’ve been lined-up for the ‘My Coke Fest’ and you get to share a stage with Guns and Roses and Evanescence, surely that makes up for the Viper room?
MJ: Yeah, we can’t actually believe it. When Sam phoned us Sam was actually crying. And was like ‘Oh my gosh, we’re playing at coke fest’ – and I was like ‘no ways, you’re kidding. I can’t believe it. The size of the stage is from here to the other side of the street – I’m gonna be skipping. I’ll have a skipping rope on stage and be like woo hoo!
TK: You’re coming back for Oppikoppi…
MJ: Yeah, we’re playing with Springbok Nude Girls on that set
TK: That’s what’s so interesting about you guys, like you’ve got all these international opportunities and opportunities to do things that are so much bigger than the local circuit, yet we still find you booked out for the rest of the year at smaller venues. How important is that to you and keeping in touch with your local fanbase?
MJ: It’s important for us as well. Playing on a big stage is different to playing in a club. The big stage almost covers up a lot of what being in a small club exposes you too, so it’s kind of… I find playing on a big stage so easy, we’re all at home and we’ve got big personalities. In a club it’s kinda like ‘my word, people are right there, it fits on all sides.”
TK: And future plans?
MJ: Well we’ve got our tour to the states. We plan on going to the UK as well. Australia early next year. Hopefully Japan early next year as well.
TK: You’ve just finished working wit Mzambiya, is there anyone else you would like to share a studio with?
MJ: I am actually chatting with a big RnB artist called Jae. I met with her last week and we’re gonna look at doing something as well. It’s just, it’s getting out into everybody else’s fanbase and you can’t ever do enough of that. And she’s massive, she really is.
TK: How will we see you evolve musically. How would you describe your current sound and where would your sound?
MJ: We sound like Love Jones. We’ve got a signature sound that’s very much us. It’s skanky chic
JJ: It’s an old school sound with a new… uh
MJ: Skanky chic
TK: You have used the internet as well as a promotional tool. How important are things like MySpace to your music?
MJ: In terms of media, internet is really the way to go, like YouTube all that stuff. Someone actually told me stats the other day of kids literally don’t watch TV anymore – it’s the internet. And if they’re on the TV it’s playing playstation. So it’s literally the internet. Kids aren’t listening to the radio anymore, they’re listening to streaming audio, or it’s the internet. So internet is where you… If I could spend all day on Myspace I would. It’s addictive. I love it!
TK: I believe that success is something that every individual defines for themselves, what will it take for you to consider Love Jones a huge success?
MJ: Yes. I think Love Jones is definitely fun and about music, but I think primarily it’s a business. All of us want to make a living out of it and we want to be able to retire with it one day. I think the point where we become multi-platinum selling artists. It’s an honour to win awards, but it’s like ‘I sold two million albums’. That’s an amazing thing.
JJ: I think it’s also being able to tour the world and know that you have got a home to come to and you can take as long a break as you want to take and not worry about where’s my next rent money coming from.
MJ: I think it’s to be financially stable. To be perfectly honest it would all be great for us to go, we all have places that we can call home. We can tour the country and finances aren’t the problem.
TK: You have mentioned that you feel pretty solid as a band. Do you feel like any of you have solo ambitions and if so how will you deal with that?
JJ: I’ve always had a policy. We’re all creative people, so at some point or another there’s going to be some branching out. Not necessarily just music, it could be anything. I think that just as long as your focus remains with Love Jones. If that is what your focus is you can’t jeopardise it, everything else will work around it. Because, in a way, you can say that Love Jones is a job and everything else is my hobby. So yes, probably we will be branching out, but not to the extent where we’re splitting up. Personally I’ll never allow that. No one’s leaving.
MJ: If they did I would have to put them over my knee and spank them.
JJ: Okay
MJ: No mommy, no mommy.
TK: As you are becoming more and more popular, people will want to know more about you personally and your personal lives. And several magazines are definitely pushing this local celebrity paparazzi thing. Do you see yourself as celebrities and how do you see yourselves handling it?
JJ: I’m not. [laughs]. I’m not a celebrity.
MJ: I think celebrity unfortunately comes, well not unfortunately, but it comes as part of what we do. And whether you like it or not, if you’re on a pedestal in people’s eyes you have a responsibility that you have to love up to and it’s just one of those things that come with being part of what you do. It’s fun. It’s a lot of pressure as well, because effects relationships badly, because you kind of have two different lives. When you’re out in public you always watch who’s around and if you see a camera, you’re like [pulls face]. And the person you’re with is like, ‘babe, you’re with me just chill’ and it’s not like that. It’s very hard to differentiate a life. I understand why Britney’s where she’s at!
TK: You mentioned that an 8 year old girl approached you, do you see yourself as a role model in anyway. Do you feel a responsibility towards these kids who are raised by their TV sets?
JJ: Good question!
MJ: It’s a massive responsibility. And you know, to a certain... I do accept the responsibility, I’m not gonna ever promote negative lifestyles. I am really not. I believe that in order to be driven and ambitious you need to have your head space in there, but yeah. It’s a very tough question. I would take it on fully, but there are things that I do, that are part of my lifestyle that a lot of parents would probably not agree with. Role model is a very difficult word, there are a lot of categories it falls under.
TK: There are a lot of band, who are just starting out and they see you guys and think ‘I wanna do that’. If you could do it over what are some of the changes you would have made?
MJ: Finish your degree. Stay home and put down your instruments.
Isaac Jones: I think that lots of new bands think they’re gonna make a big success by having a couple of good songs and just messing around and getting drunk or taking drugs or whatever in their garage, and it doesn’t work like that. It’s about dedicating most of your time to your goal and putting in all the work. It’s like working a job – having dedication and stuff like that. You have a dream, but whatever it is you have to work hard at doing it
TK: One final question, you guys are all from Durban, what’s it like being away from home so much now that you are touring and promoting the record?
MJ: It’s amazing. Being in the band allows us to see a lot of the country, a lot of the world. It’s difficult when it comes to having a relationship. Obviously you miss your friends, relationships is incredibly difficult. You love what you do, your career comes first, but at the same time you love the person that you’re in love with. It’s very hard to balance the two. That’s probably the biggest. Relationships are the pits.